For managers responsible for designing a university's competitiveness promotion policy to support educational programs and programs, the findings of study can be valuable. The findings of the study indicate that the prestige of a university is strongly connected to the brand's ability to satisfy stakeholder expectations brand credibility management may be treated as an important concern for most universities in the present very competitive climate. The findings were focused on students, arrangement for non-school events, the library and IT services. Descriptive figures were used for the interpretation of collected results. Self-administered questionnaires were provided to 169 students from different colleges. For this analysis, the conceptual model consists of 7ps of marketing mix built for educational institutions.
The research also studied the actions of students from BBA and MBA, who have been recruited by their own management college. This paper aims to explore the effects of the numerous university marketing campaigns carried out by selected private management colleges in Vietnam.
