Because of these higher expectations, 3PLs have a poorer return on investment for cold storage and must enhance their processes and facilities to stay viable. Many 3PLs struggle to manage one-size-fits-all warehouses as clients have a rising number of customized requests depending on the needs of their end users. With so many different customer requirements, 3PLs are increasingly creating specialized cold storage facilities for their clients. While this allows 3PLs to work more efficiently based on the demands of a specific customer, it is a hazardous venture because it is difficult to lock price-sensitive customers into long-term contracts. The evolution of the cold storage sector is being shaped by a variety of consumer needs, which aren't restricted to added value services. They have to do with the nature of the things being stored as well. Different items have different shelf life, temperature ranges in which they must be stored, and the amount of time they can spend between a cold storage facility and a transportation vehicle without spoiling.
